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Sound n' Sight

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25 considerations for choosing a venue for your event production

 

PS Film Festival 2011

 

The following is a guest blog article by Tahira Endean. If you are interested in guest blogging for Sound n' Sight, please read my guest blogging guidelines . And if you have any thoughts, please comment below. Tahira and I both would love to hear what you have to say!

So you are hosting an event, and your client needs to have a BIG production, worthy of the messages you have to deliver. The meeting planning team is sourcing destinations and specific venues, based on a whole myriad of criteria outside of where these messages will be delivered.

You may or may not go on the site visit, so here are the questions you the Producer will need answered specifically.

VENUE CONSIDERATIONS FOR PRODUCTION

1. Size of the room(s) – width x length and ceiling height

2. Obstructions or pillars in the room(s) and any impact on sight lines

3. Rigging points available – spacing, location and weight 4. Load in routes and access

5. Load in and set up time available / strike time available

6. Rehearsal time allowance

7. Power available is suitable / costs

8. Case storage options

ROOM PLANNING - 19 CONSIDERATIONS

Working with your production team you will then need to identify a whole range of issues within the room(s) you are using and have scaled floor plans that show the following possible inclusions.

Depending on the size of your group, the venue will need to approve these (if they don’t draw them) for fire code approval and other considerations they may have.

1. Note all entrances and exits

2. Size of the room – width x length and ceiling height

3. Most logical stage location - consider:

a) Entrance to room

b) Fire exits and service entrances

c) Rigging points relative to stage

d) Tech control

4. Layout seating for audience – theatre, classroom, half-rounds, rounds (size)

5. Turnarounds / flips ie classroom for session to rounds for gala – timing and space implications

6. Cable runs over / around doors

7. Size of available furniture - tables, chairs, specialty so scale is maintained

8. Lighting

a) What lights are in the room and what can be controlled / dimmed

b) What lighting levels will be required for various functions

c) Lighting you are bringing in

9. Décor – Entrance, staging, environment in room – to scale

10. Access to green rooms / backstage holding areas

11. Stage including:

a) backstage access

b) hardwall or drape set

c) stairs or ramps

d) height appropriate to room and audience size

12. Technical riser area with draping, generally at back of room and close to power drops

13. Camera risers

14. Possible monitor mix area at side of stage – depending on scale

15. Rigging points / truss lines including what is being hung and weight

16. Aisles to fire code for specific location you are in

17. Floor / audience microphone locations

18. Food and beverage – service areas, buffets, bars, drop stations

19. Any in-room exhibits, large banners or signage – placement and rigging

If you have seen the post on what a meeting planner needs to know, it is a lot. This is why a thoughtful Event Producer is integral to a great team from planning through to the final strike. Events, Life and Impact Points: Meeting Planning - Glamorous, Exciting, Fun!

Tahira EndeanTahira Endean has been producing events since the time of thermal paper fax machines, DOS, and carousel slides. With each new innovation embraced, partnering with professionals who live and breathe production as their primary focus, and for each event building a team that will seamlessly deliver beyond expectations, from opening a barren shipping port to the most integrated UN Style conference room, has become her forte.

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Comments

Fabulous! Thanks, Tahira, for this. What always worries me is that some will read this and say "Pfffft I can do this if 'that's all' it takes." 
 
Also recommended for those who want more, "The Art of the Event" by Jim Monroe - http://amzn.to/gtk7HX
Posted @ Friday, March 04, 2011 7:19 AM by Joan Eisenstodt
Joan, that is always the concern about posting a list... if only it was as easy as just one room! (never!) Thank you for the comment and the link though - we love perspectives, especially when coming from experience. Tahira
Posted @ Friday, March 04, 2011 11:09 AM by tahira
Great post. I just spoke at an event where the pillars were in the way no matter where I stood. I mentioned it to the hotel and they said if you stand on the stage at the podium everyone can see you.... It's designed that way. 
I always walk through the crowd ... Especially audiences of of about 150 people or less. The stage in this case was so far away from the audience, it almost screamed ridiculous
Posted @ Thursday, March 10, 2011 9:36 PM by Jody urquhart
Jody, thanks for sharing your story. Ridiculous is a great word and holy moly - talk about the sales spiel being down pat. "Dear speaker(s)-X marks the spot and don't deviate".
Posted @ Friday, March 11, 2011 8:24 AM by Tahira
Tahirah, 
This is a great, detailed post - an essential checklist for any event producer. Even if there is a tech director handling the actual installation of the event, it is definitely the responsibility of the producer/planner/coordinator to make sure that all of these elements are handled, down to the last detail, and to be able to address them with the client in an informed manner. Since managing the client's mood and expectations is also such a key piece of the puzzle, it will help enormously to be able to approach any issues that come up with the confidence that comes with being well informed. 
Thanks for sharing all of your experience with us! 
:) 
Deborah
Posted @ Sunday, April 03, 2011 1:58 PM by Deborah Pannell
Deborah, thank you for your kind comments and more importantly for the essential reminder that this is all about delivering (and exceeding) client expectations and ensuring they are comfortable.
Posted @ Sunday, April 03, 2011 3:21 PM by Tahira Endean
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