Blog to show people how you are being made into an expert
Posted by Jenise Fryatt on Tue, Jan 18, 2011 @ 04:27 PM
The following is a guest blog article by Liz King. If you are interested in guest blogging for Sound n' Sight, please read my guest blogging guidelines .And if you have any thoughts, please comment below. Liz and I both would love to hear what you have to say!
One of the most powerful ways to brand your company and establish yourself as a credible resource on a topic is to blog. However, we are all too familiar with the work and effort it takes to maintain a blog. Over the past year, I've gone through seasons where I can't imagine where my next post is going to come from and that's a scary place to be. Being in that place too many times has really helped me to think better about how I can keep quality content that doesn't feel like I'm pulling teeth.
Educate Yourself
If you aren't educating yourself on a regular basis, what would you possibly have to write about? Read industry books, articles and blogs. Attend workshops, industry associations and networking events. Meet people. Explore. Learn. The more you learn, the more information you'll have to share!
Set Reading Goals
Make it a goal to read several times a week to stay fresh on trends. Also, don't limit yourself to your favorite authors. Reading a new author will often give you a fresh perspective or something new to consider and these are all great topics to share with your readers.
Ask Questions
One thing I've learned is that you don't have to work through all the pieces of the puzzle to warrant a blog post. Sometimes it makes just as big an impact to share a thought you're working through to let your readers weigh in.
The path to consistent and quality blog posts is to share your learning experiences. Experts aren't born - they're made. Show people how you are being made into the expert you're becoming so they can follow along in your journey!
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Liz King, owner of Liz King Events has been in the events business since 2003 and has produced events such as Media Networking Night at Columbia University, Living It Up at Metro Community Church, and many other corporate and social events. In addition to planning, Liz is very involved with Facebook, Twitter, LinkedIn and other social networks to promote events and collaborate with other event professionals. She maintains her personal social network and also helped to launch Columbia University's Center for Career Education Facebook and Twitter accounts in 2008. She currently works with staff to reach over 1,000 students through these tools.
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