If you follow events news on Twitter, you've probably come across Liz King, owner of Liz King Events. An avid tweetor, posting a wealth of information on events, social media and branding, Liz has been in the events business since 2003 and prides herself on being extremely detail oriented and an expert at logistics.
Along with Twitter, Liz uses Facebook, LinkedIn and other social networks to promote events and collaborate with other event professionals. She maintains her personal social network and blogs regularly about social media, personal branding and events.
I recently asked her to answer a few questions on branding. For more on this subject, check out her blog series, 30 Days of Branding, filled with useful information.
Jenise: What is branding and why is it so important for you personally?
Liz: Branding is a really broad term which really is a summary of who you are, what you do, and how those two fit together. It's about why you are the only one who can do things the way you do and finding a means of communicating that to potential clients and customers.Your brand is what people think of when they hear your name and what makes them come to you.
As for me, I fell into branding because I wanted to brand myself. I read thousands of articles and tried many things and I saw first hand what worked for me. Then, I noticed that there were people all around who were trying to do the same thing and I thought that by sharing the lessons I learned, maybe it would save people some trial and error.
Jenise: You are such a great source of information on this subject. How did you learn so much?
Liz: Reading, trying and evaluating. This is my personal branding model and it's what I did over and over in the last 18 months or so. I would read an article with some tips and I would tweak my profiles (or create a new one). I would try to do one thing at a time and give it a couple weeks. Then, I would evaluate it to see if it was working for me. If I didn't, I scrapped it. If it did, I kept doing it. Then, I would read something else and try something else. It's really been a trial and error process and that's how you learn so much!