The following is a guest blog article by Kari Rippetoe of Tuvel Communications. If you are interested in guest blogging for Sound n' Sight, please read my guest blogging guidelines . And if you have any thoughts, please comment. Kari and I both would love to hear what you have to say!

The following is a guest blog article by Tahira Endean. If you are interested in guest blogging for Sound n' Sight, please read my guest blogging guidelines . And if you have any thoughts, please comment below. Tahira and I both would love to hear what you have to say!

As many of you may know, I recently helped to organize an event in London that sought to expose European event professionals to new event formats and hybrid event technology.

Event Camp Europe took place less than one week ago and for me the experience of co-organizing it continues to offer great lessons.  One is how the commitment to experimentation has made all Event Camps so useful to the progress of our industry.

I am a BIG fan of Susan Radojevic and what she is doing to prove the value of meetings and events to corporate executives. Her company The Perrigrine Agency, works to help them understand the WHY of doing meetings as well as the tactics involved.  To that end her web program, Corner Office, has featured some very progressive thinkers who are leading our industry into the future.