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Want to strongly influence how your brand is perceived? Respond!

 
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Scheduled tweets: Annoying or helpful? What do you think?

 
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What I learned at the University of Twitter

 

(photo by coletivo mambembe)

I owe Twitter a lot. In fact, if it wasn't for Twitter, I would never have learned how to effectively market my company, Icon Presentations.  I recently wrote a guest blog on what I learned from Twitter for my pal Heidi Thorne of Promo with Purpose Today. Even if you aren't looking for a way to market your company, Twitter is a great way to learn useful information on all kinds of things.  Check out my story and please share yours in the comments.  I'd love to hear about how Twitter has helped you.



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Lyksumlikrish's Top Links June 20-27 2010

 
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Social media news releases get more publicity for your event

 

Just like the media for which it was created, the traditional news release seems to be on it's last legs.  What seems to be emerging as it's replacement, however, is streamlined, highly useful to journalists and a wonderful tool for event planners.  Cheryl Lawson of The Perfect Date Events, talks a little about how she uses it.

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Twitter chats: Don't miss these great networking opportunities!

 

(photo by lu_lu)

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Lyksumlikrish's Top Links June 13 - 19, 2010

 
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Cheryl Lawson on using social media to market your event

 
Cheryl Lawson of The Perfect Date event planning & marketing (aka @partyaficionado on Twitter) has been using social media to market her events since before many of us knew what social media was. Here she gives a few tips.

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MPI UK's Young Achievers Award hopes to help shape events industry

 

In an industry where a lack of support for developing talent is routinely decried, MPI UK & Ireland has taken a major step forward. The organization  presented the inaugural "Young Achiever's Award" June 3, in which teams of students presented competing "agency briefs" for a mixed conference and incentive trip to Switzerland. After each of the four teams had their turn in front of a panel of judges and an invited audience, the winning team was awarded a cup, a certificate and a three-day trip to Switzerland.

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Lyksumlikrish's Top Links June 6 - 12, 2010

 

1 - Exhibitions see striking rebound from 2009 lows 

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My social media marketing mentor: Lindsay Fultz of Grosh Backdrops

 
Lindsay Fultz

During my short time on Twitter, I've met some amazing people who've taught me a great deal about social media marketing. However, the one who has had the most impact on me has been Lindsay Fultz, Marketing Director of Grosh Backdrops

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Lyksumlikrish's Top Links May 30 - June 5, 2010

 
news reporter

Gabivali | Dreamstime.com )

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8 tips for creating quality promotional video for your event

 

It seems as if everyone is creating and downloading promotional videos onto sites like You Tube and Vimeo these days. If you've thought about jumping on this bandwagon,  following a few simple rules can give your video a professional look that sets it apart from the thousands of amateurs out there. I recently wrote an article for Planet Planit's Event iq Magazine that outlines eight tips for creating quality promotional video for your event or business.  Please don't be shy. Post a comment if you have one or if you have any tips you'd like to add. 

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Broadcast news-style video comes to conferences, tradeshows via CNTV

 
Carrie Ferenac

Carrie Ferenac recently agreed to answer a few questions for Sound N' Sight about her company, Convention News Television (CNTV), which produces broadcast news-style videos for conferences, tradeshows & more. The following is the second part of that interview. Please check out Part 1 of my interview with Carrie Ferenac, here. 

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Interview with Carrie Ferenac of CNTV: Part 1

 
Carrie Ferenac of CNTV

CNTV's broadcast news-style videos give meeting planners a new way to add value to events

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