The following is a guest blog article by Bob Rowell. If you are interested in guest blogging for Sound n' Sight, please read my guest blogging guidelines . And if you have any thoughts, please comment below. Bob and I both would love to hear what you have to say!

The following is a guest blog article by Bob James. If you are interested in guest blogging for Sound n' Sight, please read my guest blogging guidelines . And if you have any thoughts, please comment below. Bob and I both would love to hear what you have to say!

As an event industry blogger, business owner, social media marketer and online community manager, it's been illuminating to see so many blog posts written about the importance of  building a community as a social media marketing strategy.

When my friend Dennis Shiao, Director of Product Marketing for INXPO, a virtual event platform company, asked me to answer the question, "What is a Hybrid Event?" for the company's video chapter book, "Your Complete Guide to Hybrid Events," I was taken aback.

What happens when two event professionals get to talking in an airport as they're waiting to go home from a conference? In the case of Judy Kucharuk of Footprint Management Sytstems and Elizabeth Henderson of Meeting Change, a whole new presentation format!