IMEX America, the largest meetings industry tradeshow in the U.S., has been very proactive in designing and implementing a comprehensive social media marketing strategy thanks to Senior Online Community Manager Miguel Neves.
Event industry leaders will converge Nov. 20 at the Long Beach Arena's new Pacific Ballroom to witness the grand re-opening of the facility which, according to BizBash's David Adler will "change the game for event design."
A few weeks ago, I attended the event industry tradeshow & conference, IMEX America 2013 and was thrilled to finally meet Kristi Casey-Sanders of Plan Your Meetings.
Imagine a recipe book for events that combines your objectives, meeting design, measurement, stakeholder interests and ROI in a simple to understand language with plenty of visuals that help you to see how everything fits together.
Disclosure: The Long Beach Convention & Visitors Bureau has invited me to attend the grand opening of its renovated Long Beach Arena free of charge and has agreed to pay for my accommodations during the event in exchange for my sharing of news about it on my social media channels and blog.
This week I reconnected with colleagues and caught a glimpse of what's new in the world of events at IMEX America 2013.
What are the challenges facing event professionals in 2013 and is there reason to hope the future of the industry will be positve?
Years ago I learned that, in the event industry, when David Adler talks, people listen.
There can certainly be a steep learning curve when it comes to producing hybrid events.
With the sharp rise in popularity of content marketing many of us are still trying to find our way in what could be described as a potential minefield.